2022. 6. 10. 17:01ㆍARCHITECTURE/PAVILION & INSTALLATION
Urban greening is a fundamental step in combatting the effects of climate change and improving citizens’ quality of life. To this end, cities need to be greener: an urban forest can serve as an opportunity to improve the health of the environment and restore biodiversity to leave a legacy for future generations.
The installation bearing the name of Timberland, whose mission is to inspire and equip a new generation to move the world forward, is a direct consequence of the important role that nature plays, emphasising the brand’s vision for a greener and more equitable future, along with the concept of circularity, where nothing goes to waste. The project, part of Tortona Design Week, aims to emphasize the brand's commitment to being a force for social and environmental good not only by promoting the re-greening of urban areas, but also by highlighting the latest in eco-innovative products.
The Floating Forest goal is not only to convey new forms of environmental responsibility and new ways of occupying and transforming urbanized spaces, but to offer a place of intersection and reconciliation between the natural sphere and human beings. A space for sociality where the distance that the individual puts between himself and the natural world takes on new shapes and sizes.
Floating Forest
Milano, Italy
Architects : Stefano Boeri Interiors
Year : 2022
Photographs : Daniela Di Corleto
from archdaily